As a rental car company, you are faced with the complex challenges of having to move cars at short notice, which is expensive as a lot is needed staff who are always ready. The real cost is either that you have too large an organization or that you have staff with other regular tasks that need to move out to move cars.

Today's customer behavior has also changed, with more and more customers demanding convenience, a fast and efficient check-in and check-out process and less physical contact with staff over the counter.

By centralizing its storage of cars to fewer and cheaper locations, it is easier to keep track of which cars are in stock, it is more efficient and cheaper to prepare the cars for the next customer and you don't have to commit expensive costs for premises and staff in central locations. It creates space to invest in precision logistics to be able to deliver and pick up cars there the customers they want to be, which in turn creates a customer journey that is more in line with the modern rental car customer.

With an increased level of centralization and the use of precision logistics, you as a rental car company gain control and management ability, something which in turn gives you a unique position to advantageously be able to buy up the services you do not want to manage internally, such as workshop services and remarketing.