Test Drive at home
Test drive is often the most important point of conversion. Meeting customers on their terms has never been more important
Test drive of a new car is something that should be enjoyable for the customer, but unfortunately this isn't always the case. It is also something that should be more profitable for the car dealer than it often is. The traditional way of buying a car where the customer visits a car dealership for test drive on the weekend together with the family no longer suits everyone and in many cases is a weaker sales process for both end customer and seller.
Letting the customer test drive the car at home with an independent, specially-trained driver creates a safe environment for the customer, reduces the number of demo vehicles needed and creates warm leads for the seller who can contact interested customers after the test drive.
Improved customer journey
Meet the customer on their terms
Increased conversion
>90% would like to be contacted by a sales person
Resource optimisation
3-6 test drives per vehicle per day
Variable cost structure
No fixed costs
Customer Journey
Own research
Shortlist 2-3 models
Independent test drive at home
The test drive is an important moment. The potential car buyer has not yet decided and is often at a information disadvantage versus the seller - something that can feel unsettling to some buyers. Being able to test the car in a safe environment, at a time that suits them and together with an independent & specially-trained driver creates trust. Trust converts.
The customer can test drive the car in their local area, test whether the pram or golf bag fits and has the opportunity to ask all their questions. Our driver ensures that all the functions and features of the car are explained according to the car dealer's instructions. After the test drive is complete, the seller receives information about how the test drive went and whether the potential buyer wants a follow-up call to discuss.
Only warm leads
If the potential buyer wants to be contacted by a salesperson, a warm lead from Today Mobility is sent to the correct salesperson who can contact the customer and close the deal. At this stage, the car buyer feels safe and educated and has interest in discussing what should be included the purchase.
If the car buyer does not want to be contacted, the car dealer has likely a satisfied future customer who will also recommend friends and colleagues to contact the car dealer.